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Aveda Launches 30th Anniversary Fragrance

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By: Jamie Matusow

Editor-in-Chief

To celebrate its 30th anniversary of aromas featuring pure plant and flower essences, Aveda has launched Ancient Attar Pure-fume Spirit Aroma Spray ($70; 30ml/1oz). Inspired by the ancient art of Indian attar perfumes, the fragrance was created with 100% botanical essential oils, including traditional attar ingredients, rose and sandalwood for a modern, feminine aroma, said to last all day. The fragrance is infused with essential oils sustainably sourced from Aveda’s partnerships with farmers and indigenous peoples across the globe. The carton is made with 55% post-consumer recycled paper and printed with soy ink. The bottle for the aroma is made of recyclable threaded glass.

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